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Auric Essentials is One of 100 Innovative Companies Advancing to the Entrepreneurship World Cup Global Finals

Auric Essentials will compete for cash prizes against founders from 52 countries and territories.

Auric Essentials Welcomes Dr. Sophia Moscovis to Advisory Board

Auric Essentials, a leader in wellness technology, is proud to announce the appointment of Dr. Sophia Moscovis as the newest member of its advisory board. Dr. Moscovis joins a distinguished panel of advisors, further enhancing the company’s strategic direction in digital health and wellness innovation.

Auric Essentials Announces New Advisory Member Melissa Barall to Strengthen U.S. Strategic Partnerships in Female Health, Biohacking, and Digital Therapeutics.

Auric Essentials, a leader in the wellness technology market, is delighted to announce the appointment of Melissa Barall as a new member of its advisory board. Melissa’s expertise will be instrumental in expanding Auric’s reach into the United States, forging strategic partnerships, and attracting investors in the fields of female health, biohacking, and digital therapeutics. Melissa Barall is a distinguished financial services professional with extensive experience in both sell-side and buy-side roles within the startup ecosystem. Known for her creativity, qualitative and quantitative thinking, and her extroverted personality, Melissa brings a wealth of knowledge and a passion for alternative wellness, digital health, and life sciences to Auric Essentials.

Australian Health-Tech Mission to Hong Kong: A Strategic Leap for Auric Essentials

As I write this, I am in Hong Kong, ready to embark on a significant journey alongside Australia's leading health-tech companies at the Asia Health Week in Hong Kong. It's an honour for Auric Essentials to be selected as the representative for holistic wellness, showcasing our commitment to merging timeless aromatherapy practices with cutting-edge technology.

Auric Essentials Announces New Advisory Member Daniel Roney to Strengthen Global ICT Market Strategy

Auric Essentials is proud to announce the appointment of Daniel Roney to our advisory board. With over 20 years of international expertise, Daniel's role will focus on expanding the Auric AromaSphere device into emerging markets, notably China and Saudi Arabia. His strategic guidance will be crucial at the Entrepreneurship World Cup in Riyadh and the iHealthTech Mission in Hong Kong, showcasing Auric's innovative approach to wellness technology. Join us in welcoming Daniel, whose leadership is set to enhance our global outreach and product development strategies.

Auric Essentials Appoints Deano Gladstone as Wellness Advisor to Elevate Personalised Wellness Solutions

Auric Essentials is excited to announce the addition of Deano Gladstone, renowned holistic health expert, to our advisory board. Leveraging ancient aromatherapy and advanced technology, Auric introduces personalised wellness experiences enhanced by Gladstone's expertise in breathwork and holistic coaching. With our innovative Auric Wellness Signature and the Auric AromaSphere diffuser, we offer 26 customised aromatherapy rituals aimed at improving states of Calm, Focus, Energy, and Sleep. Gladstone’s involvement will further refine our Auric Ritual User Breathing Technique, ensuring optimal wellness for users. As we continue to innovate, we are also developing a Remote Working Wellness Program to support the modern workforce's health needs.

Auric Essentials Proud to Support Beyond Blue for Mental Health

Australia faces a mental health crisis that demands immediate attention and innovative solutions. With nearly 43% of Australians experiencing a mental condition in their lifetime and over 21% facing such challenges in the past year, the urgency for support and intervention cannot be overstated. This crisis, exacerbated by the pandemic and societal changes, underscores a pressing need for comprehensive mental health care and support.

Auric Essentials crowned Australian startup of the Year

In an exhilarating turn of events, Auric Essentials has been crowned the Australian Startup of the Year, earning the prestigious opportunity to represent our country at the Entrepreneurship World Cup (EWC) in Riyadh, Saudi Arabia, this November 2024.

New Year, New You? Let's Talk Real Wellness

Happy 2024! As we step into January, the buzz of New Year's resolutions, especially those around health and fitness, is everywhere. By January 16th, the initial gym frenzy might be waning for some, but remember, wellness isn't a sprint; it's a lifelong marathon. Post-COVID, the focus on health and wellness has seen a significant rise. Wellness statistics reveal a growing trend towards holistic well-being, with more and more people investing in their health journey every year.

Auric Named as Top 10 Health and Wellness Finalist

We are incredibly honored and thrilled to announce that Auric has been selected as a Top 10 Health and Wellness Finalist in the Super Connect for Good Competition. Out of numerous startups and scale-ups applying from across the globe, Auric has emerged as one of the standout companies making a real impact in the tech for good landscape. This is a monumental testament to the tireless dedication, creativity, and resilience of our team.

The Incredible Journey of Olfaction

Welcome to a world where scent is not just a frivolous add-on but a potent gateway to well-being and an intimate connection to our environment. We are on the brink of an exciting era, as new research casts fresh light on our olfactory system, expanding its role from just a simple sensory organ to a powerhouse that influences our overall health.

Tailored to you

The heart of Auric lies in its proprietary mobile app, designed to work seamlessly with our diffusers, allowing users to control scent intensity, create custom scent profiles, and even schedule aromatic sessions for different times of the day.

Soothed by Science

Auric’s mission is as ambitious as it is transformative: to redefine how we experience emotional well-being by integrating scent technology, artificial intelligence, and real-time biofeedback. While many wellness technologies address isolated aspects of health, Auric takes a holistic approach, merging ancient olfactory traditions with cutting-edge advancements to create personalised sensory experiences rooted in evidence and data.

Alex Cutri Joins Auric Essentials as Co-Founder and CTO

We are thrilled to announce that Alex Cutri has joined Auric Essentials as Co-Founder and Chief Technology Officer (CTO). With a background in robotics and hardware startups, Alex brings unparalleled expertise in automation, advanced design, and manufacturing. As CTO, he will lead the development and scaling of our cutting-edge Auric AromaSphere diffuser and AI-driven wellness solutions, helping us revolutionise personalised aromatherapy experiences.

Auric appoints Sonny Sethi as Marketing Research & Insights Advisor

Auric Essentials, a leader in wellness technology, proudly announces Sonny Sethi as its Marketing Research & Insights Advisor and early investor. With over two decades of global experience in customer research, insights, and brand strategy, Sonny will be instrumental in driving strategic decision-making and accelerating Auric’s growth as it pioneers the emerging “Mood as a Service” category with its flagship product, the AromaSphere.

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