Auric News

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Tenielle Stoltenkamp Joins Auric as Chief Marketing Officer

We’re excited to welcome Tenielle Stoltenkamp as Auric’s new Marketing Advisor. With over 15 years of global brand leadership across Uber, Catawiki, and Southern Cross Austereo, Tenielle brings a sharp strategic lens and deep creative instinct. She’ll guide Auric’s brand and go-to-market strategy as we prepare for our major launch window in 2025.

Auric Wins Entry to GITEX ASIA 2025 – Asia’s Largest Tech & Startup Event!

We’re excited to announce that Auric Essentials has won a fully-funded trip to GITEX ASIA 2025, the largest tech and startup event in Asia! This opportunity comes after winning the Expand North Star Pitch Competition - Sydney, where we stood out among 250+ startups. In Singapore, we’ll compete in the $100,000 Supernova Challenge and showcase the Auric AromaSphere, the world’s first AI-powered scent device. Stay tuned as we take Mood-as-a-Service to the global stage!

Auric Essentials Nominated for Global Startup Awards – A Milestone for Wellness Tech

We’re honored to be named a regional finalist in the Global Startup Awards 2025, the world’s largest independent startup competition! This recognition highlights our AI-driven aromatherapy innovation, while our Co-Founder & CEO, Adam Good, is also nominated for Founder of the Year. As we continue pioneering Mood as a Service, we invite you to join us on this journey. Stay tuned for updates and cast your vote to support Auric Essentials!

Auric Essentials Secures Investment from Antler, Joining an Elite Global Portfolio

Auric Essentials Secures Investment from Antler! We’re thrilled to announce that Auric Essentials has officially joined Antler’s global portfolio of game-changing startups. With Antler’s backing, we’re accelerating our mission to revolutionize personalized aromatherapy through AI-driven wellness technology. Learn more about our journey, how this investment will fuel our growth, and how you can be part of the future of Mood as a Service

Auric Essentials: Proud Member of the Connectivity Standards Alliance (CSA)

At Auric Essentials, we are redefining emotional well-being through innovation. As a proud member of the Connectivity Standards Alliance (CSA), we are committed to advancing seamless interoperability in smart home technology through the Matter standard. Our membership reflects our dedication to delivering personalised and connected wellness experiences for homes and businesses worldwide.

Auric appoints Sonny Sethi as Marketing Research & Insights Advisor

Auric Essentials, a leader in wellness technology, proudly announces Sonny Sethi as its Marketing Research & Insights Advisor and early investor. With over two decades of global experience in customer research, insights, and brand strategy, Sonny will be instrumental in driving strategic decision-making and accelerating Auric’s growth as it pioneers the emerging “Mood as a Service” category with its flagship product, the AromaSphere.

Auric Essentials is One of 100 Innovative Companies Advancing to the Entrepreneurship World Cup Global Finals

Auric Essentials will compete for cash prizes against founders from 52 countries and territories.

Alex Cutri Joins Auric Essentials as Co-Founder and CTO

We are thrilled to announce that Alex Cutri has joined Auric Essentials as Co-Founder and Chief Technology Officer (CTO). With a background in robotics and hardware startups, Alex brings unparalleled expertise in automation, advanced design, and manufacturing. As CTO, he will lead the development and scaling of our cutting-edge Auric AromaSphere diffuser and AI-driven wellness solutions, helping us revolutionise personalised aromatherapy experiences.

Auric Essentials Welcomes Dr. Sophia Moscovis to Advisory Board

Auric Essentials, a leader in wellness technology, is proud to announce the appointment of Dr. Sophia Moscovis as the newest member of its advisory board. Dr. Moscovis joins a distinguished panel of advisors, further enhancing the company’s strategic direction in digital health and wellness innovation.

Auric Essentials Announces New Advisory Member Melissa Barall to Strengthen U.S. Strategic Partnerships in Female Health, Biohacking, and Digital Therapeutics.

Auric Essentials, a leader in the wellness technology market, is delighted to announce the appointment of Melissa Barall as a new member of its advisory board. Melissa’s expertise will be instrumental in expanding Auric’s reach into the United States, forging strategic partnerships, and attracting investors in the fields of female health, biohacking, and digital therapeutics. Melissa Barall is a distinguished financial services professional with extensive experience in both sell-side and buy-side roles within the startup ecosystem. Known for her creativity, qualitative and quantitative thinking, and her extroverted personality, Melissa brings a wealth of knowledge and a passion for alternative wellness, digital health, and life sciences to Auric Essentials.

Australian Health-Tech Mission to Hong Kong: A Strategic Leap for Auric Essentials

As I write this, I am in Hong Kong, ready to embark on a significant journey alongside Australia's leading health-tech companies at the Asia Health Week in Hong Kong. It's an honour for Auric Essentials to be selected as the representative for holistic wellness, showcasing our commitment to merging timeless aromatherapy practices with cutting-edge technology.

Auric Essentials Announces New Advisory Member Daniel Roney to Strengthen Global ICT Market Strategy

Auric Essentials is proud to announce the appointment of Daniel Roney to our advisory board. With over 20 years of international expertise, Daniel's role will focus on expanding the Auric AromaSphere device into emerging markets, notably China and Saudi Arabia. His strategic guidance will be crucial at the Entrepreneurship World Cup in Riyadh and the iHealthTech Mission in Hong Kong, showcasing Auric's innovative approach to wellness technology. Join us in welcoming Daniel, whose leadership is set to enhance our global outreach and product development strategies.

Auric Essentials Appoints Deano Gladstone as Wellness Advisor to Elevate Personalised Wellness Solutions

Auric Essentials is excited to announce the addition of Deano Gladstone, renowned holistic health expert, to our advisory board. Leveraging ancient aromatherapy and advanced technology, Auric introduces personalised wellness experiences enhanced by Gladstone's expertise in breathwork and holistic coaching. With our innovative Auric Wellness Signature and the Auric AromaSphere diffuser, we offer 26 customised aromatherapy rituals aimed at improving states of Calm, Focus, Energy, and Sleep. Gladstone’s involvement will further refine our Auric Ritual User Breathing Technique, ensuring optimal wellness for users. As we continue to innovate, we are also developing a Remote Working Wellness Program to support the modern workforce's health needs.

Auric Essentials Proud to Support Beyond Blue for Mental Health

Australia faces a mental health crisis that demands immediate attention and innovative solutions. With nearly 43% of Australians experiencing a mental condition in their lifetime and over 21% facing such challenges in the past year, the urgency for support and intervention cannot be overstated. This crisis, exacerbated by the pandemic and societal changes, underscores a pressing need for comprehensive mental health care and support.

Auric Essentials crowned Australian startup of the Year

In an exhilarating turn of events, Auric Essentials has been crowned the Australian Startup of the Year, earning the prestigious opportunity to represent our country at the Entrepreneurship World Cup (EWC) in Riyadh, Saudi Arabia, this November 2024.

New Year, New You? Let's Talk Real Wellness

Happy 2024! As we step into January, the buzz of New Year's resolutions, especially those around health and fitness, is everywhere. By January 16th, the initial gym frenzy might be waning for some, but remember, wellness isn't a sprint; it's a lifelong marathon. Post-COVID, the focus on health and wellness has seen a significant rise. Wellness statistics reveal a growing trend towards holistic well-being, with more and more people investing in their health journey every year.

Auric Named as Top 10 Health and Wellness Finalist

We are incredibly honored and thrilled to announce that Auric has been selected as a Top 10 Health and Wellness Finalist in the Super Connect for Good Competition. Out of numerous startups and scale-ups applying from across the globe, Auric has emerged as one of the standout companies making a real impact in the tech for good landscape. This is a monumental testament to the tireless dedication, creativity, and resilience of our team.

The Incredible Journey of Olfaction

Welcome to a world where scent is not just a frivolous add-on but a potent gateway to well-being and an intimate connection to our environment. We are on the brink of an exciting era, as new research casts fresh light on our olfactory system, expanding its role from just a simple sensory organ to a powerhouse that influences our overall health.

Tailored to you

The heart of Auric lies in its proprietary mobile app, designed to work seamlessly with our diffusers, allowing users to control scent intensity, create custom scent profiles, and even schedule aromatic sessions for different times of the day.

Soothed by Science

Auric’s mission is as ambitious as it is transformative: to redefine how we experience emotional well-being by integrating scent technology, artificial intelligence, and real-time biofeedback. While many wellness technologies address isolated aspects of health, Auric takes a holistic approach, merging ancient olfactory traditions with cutting-edge advancements to create personalised sensory experiences rooted in evidence and data.

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