Melbourne, Australia – 21st September 2024 –
Auric Essentials, the innovative wellness technology company known for blending AI-driven insights with the ancient practice of aromatherapy, is excited to announce the appointment of Alex Cutri as Co-Founder and Chief Technology Officer (CTO). Alex joins the founding team to lead the company’s technical and operational development, bringing his extensive background in robotics, automation, and hardware startups to further scale Auric’s cutting-edge wellness solutions.
With over five years of experience in robotics and hardware startups, Alex has developed a reputation for building and scaling complex hardware systems across multiple disciplines, including mechanical, electrical, and software engineering. As the Lead Engineer at UAM Tec, he demonstrated his expertise in creating state-of-the-art solutions for subsea and underground exploration through the use of robotics, sensors, and machine learning. His experience in advanced design and manufacturing will be pivotal in optimising Auric Essentials’ hardware production and scaling its products globally.
“I’m thrilled to join Auric Essentials and contribute my expertise to the next generation of wellness technology,” said Alex. “Auric’s vision of integrating AI with aromatherapy aligns perfectly with my passion for innovation and human-centric design.”
In his role as CTO, Alex will lead the development of the Auric AromaSphere diffuser, an AI-driven aromatherapy device designed to personalise wellness experiences through the use of therapeutic-grade essential oils. His focus will be on refining the company’s hardware-enabled recurring revenue model, ensuring seamless production scalability and optimising operational processes. With his extensive knowledge of automation and manufacturing, Alex will play a critical role in ensuring that Auric’s products are innovative, reliable, and ready for mass-market distribution.
Adam Good, Founder and CEO of Auric Essentials, welcomed Alex's appointment, saying, “Alex's deep technical expertise in robotics and hardware development gives Auric Essentials a distinct competitive edge. His proven ability to scale complex hardware systems aligns perfectly with our growth strategy as we aim to revolutionise the wellness industry with AI-driven, personalised experiences. Together, we will take Auric Essentials to the next level.”
This partnership strengthens Auric’s leadership team, combining Adam’s extensive experience in digital transformation and marketing with Alexander’s technical prowess. Together, they form a powerful duo capable of pushing the boundaries of wellness technology, driving the company’s mission to deliver personalised, tech-enabled wellness solutions on a global scale.
Contact Information:
Auric Essentials Pty Ltd.
Level 17, Chifley Tower
2 Chifley Square Sydney NSW 2000
+61 9375 2257
info@auricnow.com
