We are proud to announce that Auric Essentials has officially been funded by Antler, one of the world’s most active early-stage investors. This milestone solidifies our position as a pioneering force in the wellness technology space, bringing us one step closer to revolutionizing personalized aromatherapy experiences through AI and IoT integration.
Antler, known for its global reach and commitment to backing the world’s most driven founders, has invested in over 1,400 companies across six continents since its inception in 2018. With a total portfolio value of $4.8 billion and a network of over 10,000 entrepreneurs, Antler provides unparalleled support to startups solving meaningful challenges across various industries.
The Auric Antler Journey
Our journey with Antler began when Auric Essentials Founder, Adam Good, joined the highly competitive Antler Cohort 12 in Sydney in July 2024. The intensive 10-week residency program provided an environment where visionaries, technologists, and business leaders collaborate to launch high-growth startups. It was during this program that Adam met Alex Cutri, a seasoned expert in robotics and hardware startups, who later became Auric’s Co-Founder and Chief Technology Officer (CTO).
Alex’s deep expertise in automation, design, and manufacturing perfectly complements Auric’s mission to merge technology with aromatherapy, creating seamless, personalized wellness experiences. This synergy between founders, coupled with Antler’s funding and strategic backing, has positioned Auric Essentials as an emerging leader in the wellness tech space.
Building the Future of Wellness with Auric AromaSphere
At Auric Essentials, we are reimagining how people experience aromatherapy by combining AI-powered insights with therapeutic-grade essential oils. Our flagship product, the **Auric AromaSphere, is an intelligent diffuser designed to deliver hyper-personalized wellness experiences by syncing with users’ biometrics, moods, and smart home environments.
Through our Auric Wellness Signature—a patent-pending AI-driven system—we analyze data from wearables and health applications to recommend scent-based rituals tailored to users’ emotional and cognitive states. This innovation marks a significant shift in the $520 billion wellness technology market, offering a new paradigm of wellness that blends ancient aromatherapy traditions with cutting-edge advancements.
A Strategic Investment for Growth and Expansion
Antler’s investment accelerates Auric Essentials’ roadmap, allowing us to:
- Enhance R&D**: Further develop the Auric AromaSphere and optimize its integration with IoT ecosystems.
- Scale Manufacturing**: Expand production capabilities to meet the growing demand for smart wellness solutions.
- Expand Go-to-Market Strategy**: Drive awareness and adoption through direct-to-consumer (D2C) and business-to-business (B2B) partnerships.
- Strengthen Our Team**: Attract top talent in AI, engineering, and consumer wellness to refine and scale our product offerings.
With Antler’s global network and deep operational expertise, we are poised to bring our vision to market at scale, ensuring that Auric Essentials becomes synonymous with Mood as a Service—a category-defining innovation in holistic wellness.
Join the Auric Movement
We invite wellness enthusiasts, investors, and technology partners to be part of our journey. Whether you’re looking to pre-order the Auric AromaSphere, invest in our mission, or collaborate on groundbreaking wellness solutions, now is the time to engage. For more information about our Antler-backed journey and upcoming product launch, visit our official Antler portfolio page .
Thank You, Antler!
We extend our deepest gratitude to Antler for believing in our vision and fueling our mission to make wellness more intelligent, personalized, and accessible. With this investment, Auric Essentials is poised to reshape the future of well-being—one breath at a time.
Stay connected for more updates as we embark on this transformative journey!
