We are thrilled to announce that Auric Essentials has been selected as a regional finalist in the Global Startup Awards (GSA) 2025, the world’s largest independent startup ecosystem competition, spanning 120 countries across 12 regions. This nomination places us among the top healthtech innovators in the Oceania region, encompassing Australia, New Zealand, and Papua New Guinea.
Adding to this honor, our Co-Founder and CEO, Adam Good, has been nominated for Founder of the Year, recognizing his leadership and dedication to advancing personalized wellness through AI-driven aromatherapy.
Global Startup Awards: Celebrating Innovation Worldwide
The Global Startup Awards (GSA) aim to identify and celebrate the pioneers of innovation and entrepreneurship from around the globe. Established in 2012 as the Nordic Startup Awards, GSA has grown exponentially, now active in 154 countries across seven continents, divided into 19 regions. The competition serves as a platform to connect, promote, and showcase startups and entrepreneurs, elevating them to the global stage through strategic communication, public relations, competitions, and events.
Why This Matters for Auric Essentials
Bringing a hardware-recurring business model to scale is no small feat. The journey has been relentless and unpredictable, but moments like this remind us why we keep pushing forward. Being nominated in the HealthTech Startup category affirms our commitment to pioneering a holistic, AI-powered wellness solution that integrates scent, technology, and science to enhance daily life.
What Makes Auric Essentials Stand Out?
Auric Essentials’ nomination in the HealthTech Startup category is based on key innovation criteria, including:
• AI-Driven Predictive Analytics: Leveraging data insights for personalized interventions and optimized wellness experiences.
• Innovative Fitness & Wellness Solutions: Promoting healthier lifestyles and preventive care through groundbreaking technology.
• Alignment with Global SDGs: Our mission supports SDG 3 - Good Health and Well-being, with a focus on sustainable innovation (SDG 9 - Industry, Innovation, and Infrastructure).
Founder of the Year: A Testament to Leadership
Adam Good’s nomination for Founder of the Year is a significant milestone, recognizing his ability to:
• Drive exceptional business results while leading Auric Essentials towards global expansion.
• Inspire his team and set a new standard in wellness tech innovation.
• Create a business model that seamlessly integrates hardware, AI, and personalized wellness experiences.
The Founder of the Year award acknowledges leaders who have made a tangible impact, demonstrating vision, resilience, and the ability to scale a startup within five years of founding.
How the Global Startup Awards Work
The awards follow a rigorous selection process:
• Regional finalists are evaluated by an expert jury and public voting.
• Public votes hold equal weight to one jury member, making community support crucial.
• Regional winners advance to the Global Finale, gaining unparalleled exposure and international networking opportunities.
Oceania’s Newest Startup Category
2025 marks the expansion of the Global Startup Awards - Oceania, recognizing the region’s fast-growing startup ecosystem. Covering Australia, New Zealand, and Papua New Guinea, this platform is dedicated to celebrating visionary startups and founders while fostering collaboration across the region.
What’s Next? Public Voting & Grand Finale
With public voting playing a key role in determining the winners, we invite our community, supporters, and industry peers to cast their votes for Auric Essentials and Adam Good in their respective categories.
Winning at the regional level will propel us onto the global stage, offering new opportunities for investment, strategic partnerships, and further innovation in the wellness tech space.
Join Us on This Journey
This nomination is more than just recognition—it’s a testament to the groundbreaking work happening at Auric Essentials and within the broader healthtech industry. We are committed to pioneering Mood as a Service, making personalized wellness accessible through AI, scent technology, and seamless integration with modern lifestyles.
Thank you to Global Startup Awards for this incredible honor, and to our supporters who believe in our mission. Stay tuned for updates, and don’t forget to cast your votes!
For more details on the nomination and to vote.
