
We are thrilled to announce that Auric Essentials has won a fully-funded trip to GITEX ASIA 2025—Asia’s Largest & Most Global Tech, Startup & Digital Investments Event—taking place in Singapore from April 23-25, 2025! 🇸🇬✨
This exciting opportunity comes after our victory at the Expand North Star Pitch Competition - Sydney, held at the Sydney Startup Hub on March 18, 2025. With over 250 entries, only 10 of Sydney’s most promising startups in DeepTech, Fintech, Agritech, Climate Tech, Healthcare, and AI were selected to pitch. Auric emerged as the winner, securing our place at GITEX ASIA and a spot in the $100,000 Supernova Challenge.
What This Means for Auric
This win grants Auric Essentials:
✅ Entry into the $100,000 Supernova Challenge, where we will showcase Mood-as-a-Service (MaaS) and the world’s first AI-powered IoT scent device, the Auric AromaSphere.
✅ A fully branded startup pod at Marina Bay Sands, Singapore, to exhibit Auric Essentials from April 23-25, 2025.
✅ The opportunity to connect with global investors, partners, and industry leaders in Asia’s powerhouse tech ecosystem.

Thank You to Our Supporters
We extend a huge thank you to the Dubai Chamber of Commerce, in collaboration with GITEX ASIA, Expand North Star, and Wholesale Investor, for organizing this incredible pitch competition as part of the GITEX GLOBAL x Expand North Star Sydney Roadshow.
A special shoutout to the esteemed judges who made this possible:
🎤 Zain Anwer Pirani – Manager of Digital Economy Ecosystem, Dubai Chamber of Digital Economy
🎤 Charlie Ill – CEO of Investible
🎤 Kenny Wong – Founding Partner of 1in100 Ventures
🎤 Steven Xu – Founding Partner of INP Capital
Auric at GITEX ASIA 2025
Our CEO, Adam Good, will represent Auric Essentials in Singapore, joining Asia’s most influential tech and startup ecosystem. This milestone comes as we continue to grow our Pre-Seed Round, expand B2B partnerships, and prepare for our official consumer launch later this year.
Attendees in Singapore can visit us at our startup pod to experience the Auric AromaSphere in action and discover how AI-powered scent technology is transforming wellness.
About GITEX ASIA 2025
GITEX ASIA x AI Everything Singapore is Asia’s largest and most global tech and startup event, making its debut in Singapore from April 23-25, 2025, at Marina Bay Sands. Powered by the 44-year legacy of GITEX GLOBAL, the world’s biggest tech and startup show, this event is set to be a game-changer for the global innovation landscape.
🌍 Key Highlights:
🔹 700+ global enterprises & startups
🔹 25,000+ tech buyers & investors
🔹 250+ active investors & venture capitalists
🔹 70+ participating countries
🔹 220+ top voices in tech
The event will showcase cutting-edge advancements in AI, telecom, cloud, cybersecurity, health tech, fintech, and more, bridging Asia’s innovation landscape with a global network of investors, unicorns, startups, and tech leaders.
Join Us in Singapore!
This is a major milestone in Auric Essentials’ journey as we take Mood-as-a-Service to the world stage. If you’re in Singapore, visit us at GITEX ASIA 2025 from April 23-25, 2025, and experience the Auric AromaSphere in action.
Stay tuned for more updates as we prepare to showcase the future of AI-driven aromatherapy and wellness technology!